What do we mean by 'luxury'?

‘Luxury’ can certainly mean different things to different people.

At Everleder, we define luxury items as that a valued for their

• quality,
• rarity, or
• authenticity

that inform higher price points at the point of sale. These items often sustain or increase in value in their secondary sales transaction. Because high-value items invite fraudulent activity such as theft, smuggling, and counterfeiting, solutions for luxury items may include sophisticated measures for brand protection.