What do we mean by 'luxury'?

‘Luxury’ can certainly mean different things to different people.

At Everleder, we define luxury items as that a valued for their

  • quality,
  • rarity, or
  • authenticity
that inform higher price points at the point of sale. These items often sustain or increase in value in their secondary sales transaction. Because high-value items invite fraudulent activity such as theft, smuggling, and counterfeiting, solutions for luxury items may include sophisticated measures for brand protection.